NEWS
Child Care Connection's AVP Chosen as Conference Presenter

Lincoln, RI – Child Care Connection's Assistant Vice President of Marketing & Communications, Marjie McDaniel, was chosen by the Massachusetts Independent Child Care Organization (MICCO) to present at their annual conference. This conference is for owners and directors of child care centers and school age programs throughout the state.

McDaniel's expertise is in establishing a strong brand identity for multi-site businesses and her workshop “How To Brand Your Child Care Center” is geared to teach a variety of marketing techniques and tools. McDaniel's background includes crafting the creative strategy that enabled Mulberry Child Care Centers to bring it's brand identity to a national level. Prior to joining Child Care Connection, McDaniel was a marketing consultant to many of the country's national and regional child care companies including Bright Horizons Family Solutions and The Children's Courtyard

The MICCO conference brings together child care professionals and early education specialists from across the state. The goal of the conference is to encourage and coordinate the efforts of diverse groups within the state to act on behalf of young children. The organization is geared toward the independent owner/director operated centers, rather than the larger child care providers. This year's conference is being held in Marlborough, MA on February 25 – 26, 2005.

Child Care Connection prides itself in providing their families with high quality care and learning for infants, toddlers, preschool, kindergarten and school age children. The company owns and operates early learning centers under the name of Child Care Connection in RI and The Children's Workshop in MA. We are committed to providing excellence in education for young children. We opened our first early learning center in 1991 and we have since grown to 17 centers throughout RI and MA.